A nationally recognized entertainment executive with over 20 years experience in all aspects of performing arts leadership, Gregg is responsible for the successful strategic growth of top Broadway brands, performing arts institutions, and global e-commerce enterprises.
He is the Co-Founder and President of Tanna Inc, an arts and entertainment analytics firm with a profound passion for helping storytellers and global brands use new strategic approaches for revenue optimization, audience development and cultivation, business intelligence, and creative development. Arst is a leading ticketing and analytic strategist for Broadway including the Tony Award winning Broadway productions of Dear Evan Hansen, The Book of Mormon, and Billy Elliot. Other clients include Pretty Woman the Musical, Rock of Ages, Puffs The Play, Miami City Ballet, the Curran Theatre (San Francisco), Centre Segal Performing Arts (Montreal), 101 Productions, Ltd, Tilted Windmill Productions, Fifth Estate Entertainment, and KGM Theatrical Management. Additionally, Gregg serves as Lead Strategic Consultant for StubHub Music and Theatre.
He also serves as Creative Strategist/ GM for Billion Billions', a new immersive philanthropic theatrical event created by NT Enterprises leveraging unique mobile technology, real time data, and state of the art projection mapping to create a production that responds to world events. Scheduled for debut Fall 2018.
Gregg Arst is also the creator of The Pentatonic Method™, a 5-prong organizational platform that in less than 6 months has generated a 13% increase in mobile sales and propeled a 20-35% subscription lift for notable venues. Gregg is also credited as a key innovator and strategist of today's leading sabremetric platforms and touring profitability studies used by many Broadway producers and touring venues.
Most recently, Gregg served as Senior Vice President of Ticketmaster where he was responsible for the strategy and positioning of over 150+ performing arts centers across North America along with pre-eminent Broadway brands such as Hamilton and Wicked.
Prior to joining Ticketmaster, Arst served in extensive senior executive capacities on Broadway including oversight for theTony Award winning juggernaut, The Book of Mormon. He also served as Hugh Jackman’s consultant during his triumphant return to Broadway in 2011. Gregg spent 4 years working for NBCUniversal/Working Title Films overseeing their Tony Award winning stage adaptation of Billy Elliot. Other notable management experience includes The History Boys (with James Corden, Tony Award Winner for Best Play), Spamalot (Tony Award Winner for Best Musical), Inherit the Wind (with Christopher Plummer and Brian Dennehy), Fiddler on the Roof, Dance of the Vampires, and 20+ additional productions.
Broadway and International productions led by Arst have garnered 36 Tony Awards, 10 Olivier Awards, and over $2 Billion revenue.
Throughout Gregg's career he has partnered with visionary leaders and producers to create groundbreaking partnerships in the performing arts community. In addition to improvement in financial success and organizational performance, Arst has worked extensively as a founding member of The Broadway League Management Initiative to broaden employment opportunities for students and the next generation of performing arts executives. Gregg serves on the Board of Directors for Opening Act, which provides free arts education programming to NYC's most underserved high schools. He is also on the Board of Governors for arts leaders, ATPAM. Gregg received an MA from New York University and BA from Indiana University, where he was named a distinguished alumna in 2016. Gregg is an adjunct lecturer at Columbia University's Theatre Management and Producing Graduate Program.
Gregg lives in NYC with his wife, Laura, and daughter, Samantha. Born and raised in St. Louis, Missouri, Gregg started attending Broadway musicals at the Fabulous Fox Theatre at the age of 7 and later was a key member of the 2004 St. Louis Arts Facilities Master Plan Task Force for the cultural and artistic metropolitan rejuvenation of his hometown.